GemZy Launched — A New Era in Silver Jewellery Retail
On 15 January 2025, GlamBug unveiled GemZy, its retail brand, to bring premium 925 silver jewellery closer to everyday customers.
Updated October 2026 with what GemZy is today and how shopping there works.
GemZy came out of GlamBug's wholesale business. This post explains why it exists, how it differs from GlamBug, and what a customer can expect.
Why GemZy
GlamBug's customers are jewellers, resellers and businesses. GemZy is for individual shoppers. It carries the tagline "Silver, Too Lit" and celebrates youth, individuality and affordable luxury. The same supply chain sits behind both: GlamBug leads in wholesale, and GemZy puts the pieces in front of retail customers.
GemZy is the retail brand of GlamBug Mart Pvt Ltd, and in September 2026 its name was registered as a trademark in Class 35.
What GemZy sells
- 925 sterling silver jewellery, with BIS hallmarking.
- Gold-plated pieces made over 925 silver, for those who want a gold or rose-gold tone.
- A catalogue organised into 16 categories on gemzy.in.
Shopping on gemzy.in
- Payments go through Razorpay: UPI, cards and net banking. Prices on the site include GST.
- Dispatch is Monday to Saturday, with a 5:00 PM cut-off.
- Delivery takes an estimated 2 to 4 business days to metros and 4 to 7 business days to the rest of India.
- Tracking: a track-order page works without logging in.
- Wrong or damaged item: request within 3 days of delivery. We replace it free of charge or refund in full, and refunds arrive within 5 to 7 business days.
- Support is available on gemzy.in, Monday to Saturday, 10am to 7pm.
How GemZy and GlamBug fit together
| GlamBug | GemZy | |
|---|---|---|
| Who it serves | Jewellers, resellers, businesses | Individual customers |
| How to buy | B2B app, WhatsApp, video call | gemzy.in |
| Pricing | Wholesale, by weight | Retail, GST included |
If you want to build your own retail business with the same catalogue, you can sell GlamBug jewellery without stock, or look at the GemZy franchise model.
Frequently asked questions
What is GemZy?
GemZy is the retail brand of GlamBug Mart Pvt Ltd, selling 925 silver jewellery to everyday customers.
Is GemZy silver real?
GemZy sells 925 sterling silver with BIS hallmarking. Gold-plated pieces are made over 925 silver.
How is GemZy different from GlamBug?
GlamBug serves businesses and buys wholesale. GemZy serves individual customers on gemzy.in.
Can I buy GemZy jewellery wholesale?
No. For wholesale, use GlamBug through the B2B app, WhatsApp or a video call.
Talk to us
For wholesale, message us on WhatsApp at +91 72079 01555, Monday to Saturday, 10am to 8pm. For retail orders, visit gemzy.in.